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Safeway prices drop 24%

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The cost of buying a basket of 23 products (but no sausages!) from Safeway has been cut by 24% from £58.25 to £46.46. This is because of price cuts introduced following the takeover by Morrisons.

It has also promised to lower prices on over 4,300 products over the next few weeks. Good news for shoppers but bad news for Sainsburys.

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